Week 3 Materials

Items Viewed / Read / Listened To

·         Chapter 1: "The Origins of Social Media," in The New Influencers, pp. 1-14.

·         Podcast: "Gil and Frank Discuss the Long Tail”

·         Chapter 3: "Making the Transition to the Social Web," in Marketing to the Social Web, pp. 31-47

·         Chapter 1 "The Long Tail," in The Long Tail, pp. 15-26.

·         The Seven Segment System for Online Marketing

·         The Point of Twitter (from NPR "On the Media" program of April 23, 2010; 9 minutes)