Saturday, May 21, 2011

Week 5 Materials

Items Viewed / Read / Listened To
·         "Introduction," in The Numerati, pp. 1-16
·         Brief History of the Internet
·         Chapter 4: "Critical Components of a Successful Web Analytics Strategy," in Web Analytics: An Hour a Day, pp. 75-97.
·         Article: "Advertisers Get a Trove of Clues in Smartphone," The New York Times, March 11, 2009.
·         Report: The World's Most Valuable Brands. Who's Most Engaged?

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